Great point. Next round of stats we pull, we’ll take look. We intend to report back on this in late summer or early fall.

One other question specifically about the Dinner Party implementation: Were you able to compare the number of queries/page views to the number of scans? Perhaps maybe the people who *did* scan made really great use of the interface you provided (e.g., but continuing to use the search box without scanning again).

(Yes, I’m being optimistic here. :)

Thanks again!
Joseph

Thanks for your comment. While I can’t give you the actual QR code to scan b/c it would totally throw off our reporting metrics, I can give you the links to the mobile site and you can see what we are doing.

Entrance Tag:
http://www.brooklynmuseum.org/qr/introduction

TDP:
http://www.brooklynmuseum.org/mobile/dinner_party/search

Luce:
http://www.brooklynmuseum.org/mobile/collection/search?area=luce

Looking back to the previous experiment (the results of which you documented here), would you be able to provide a little more detail about 1) the mobile content served to visitors who scanned the entrance tag and 2) the mobile content served to visitors who searched your catalog after scanning codes in The Dinner Party and Luce Visible exhibitions *and* then conducting a search?

I ask because I can definitely picture what a Wikipedia article looks like on a mobile device, but I can’t do the same for the mobile content served in your previous experiment. So I’m having difficulty imagining what the visitor “payoff” was in the non-Wikipedia experience.

Thank you again!
Joseph