This is more than a little overwhelming for us, but we’ve just been notified that the Brooklyn Museum has won a 2008 Forrester Groundswell Award in the Social Impact category. I won’t go into how great the book is—Nina has done a great job of that already, but it is more than cool to be recognized in this way by the very people who wrote the textbook of good example. If you haven’t already, go grab a copy and you’ll see why this is so insanely awesome. The competition this year was crazy—151 entries (finalists here) and as a non-profit, we couldn’t be more proud to be among the winners. Here’s what the judges had to say:

Social Impact

Brooklyn Museum for all three entries:

* ArtShare Facebook App
* Brooklyn Museum’s Click Exhibition
* Brooklyn Museum Posse

“Among many companies using social technologies for the greater good, we recognized a little museum in New York, the Brooklyn Museum. Why? Because of the multiple ways they have used social technologies to put their visitors in charge. They created a Facebook application in which 2,000 people identified and shared the bits of art in the museum that they liked best. They created a community curated exhibit – 3,000 people chose which art pieces to put on display, based on a total of 400,000 votes. And the museum has put the whole collection online, where the community tags it with identifying terms, allowing you to see pieces of art similar to the ones you like, or on specific topics. ”

Thank you to everyone around here who makes these initiatives possible—trust me, it would be hard to name almost everyone in the Brooklyn Museum—just know this very much a group effort around here and, by group, I mean every department. Thank you Forrester peeps and thanks to everyone out there who has been installing our Facebook app, participating in Click! and becoming a member of the Posse to work with our Collection online—most of all, it has been amazing to see what you’ve been bringing to these projects.

ArtShare, the Brooklyn Museum’s Facebook application just won a Silver award in the Online Presence category of the American Association of Museums MUSE awards. We are in great company with the Powerhouse taking Gold for its online Collection (a project we are great admirers of).

Judges said:
“ArtShare on Facebook is a simple web application with a great, innovative concept: provide a database-driven storehouse of images for users to populate their Facebook pages with and allow users to add their own artwork. In other words, this application creates a new virtual port of entry to museum content (albeit one limited to Facebook users), that taps into the universal desire to “share ownership” of great art. By tapping into mainstream social networking, this application engages new audiences and spurs communal discussion and conversation about artwork and other collections objects. Visually, the application succeeds in retaining the clean and appealing interface of the Facebook site itself, no mean feat in the often-cluttered social networking environment. The Brooklyn Museum’s foresight and generosity in opening this application up to use by its museum peers (ArtShare now includes content from eight different museums ranging from the Metropolitan Museum of Art to the Powerhouse) preserves the integrity and authority of art and institution alike makes this application an award-winning development. Three cheers for ArtShare’s art-sharing concept, execution, and cross-museum synergy.”

ArtShare now has 2239 users and 12 institutions using the application to share their collections (with more on the way in the coming months). We intend to make some technical changes/additions as soon as Facebook completes their expected profile overhauls.

Side note, if you are at AAM this week, I’m in a session about blogging with some really awesome folks, so come by and check it out.

Update! ArtShare also won in an additional category, the Jim Blackaby Ingenuity Award (Cindy, Seb – thanks for the headsup on this).

“The Jim Blackaby Ingenuity Award was introduced in New Orleans at the 2004 MUSE awards ceremony. Jim Blackaby, a board member of the Media and Technology Committee, passed away in the summer of 2003. Jim influenced many in the museum world with his innovative work in information services and Internet strategies. Conceived in his memory, this award recognizes a project that exemplifies the power of creative imagination in the use of media and technology a project that has a powerful effect on its audience, and one that stands above the others in inventiveness and quality. The winner is selected from submissions to the MUSE awards of all categories and does not necessarily have to be a winner within the category to which it was submitted.”