As I mentioned in my previous post about mapping our digital landscape, we’re not letting the lack of CRM completely get us down. We have…
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Last week we wrapped up our final planned pilot project to help determine the direction for ASK 2.0. Another somewhat obvious solution to the challenge…
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As promised, this week’s post is on our second pilot in search of our direction for ASK 2.0. For the first pilot, we provided devices…
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As I prefaced in my post last week, while ASK has been successful from an engagement standpoint, we are stalled at between 1-2% use rate….
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Our entire ASK program has been built upon regular user testing and evaluation, which we’ve always completed ourselves…until now. Since we’ve been trying for over…
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Earlier this week, Sara introduced the topic of ASK’s new collaboration with our Group Tours office and our efforts to shape the content of our…
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If you’ve been following our blog, you know we spend a great deal of time focusing on getting our ASK app in more people’s hands….
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ASK Brooklyn Museum for Android is now available on Google Play. We had one early quandary, but this was a fairly straightforward development process. That is, until we…
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Knowing what we know about our visitors, we figured pretty early on that we would need to offer face time with staff as part of…
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Perhaps its the nature of an agile project, or just this agile project, but at each stage of ASK Brooklyn Museum we find ourselves facing…
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When you’ve got any tool that is designed to answer questions the danger is that people think it’s an automated system; with ASK we need to…
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The ASK mobile app has gone through many design iterations and has continually evolved in a quest to to offer an exceptional user experience. In…
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We have an incredible opportunity in front of us; the folks who will be using our ASK app are coming through the door every day, so we…
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I’ve just joined the Bloomberg Connects project as the Audience Engagement Lead. I will be heading the team that will be answering inquiries from visitors…
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In previous blog posts we’ve discussed the results of our initial user testing. In this blog post we’ll talk about the process and challenges of getting…
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By and large, most software in the world is made to a spec enshrined into immutability, then interpreted differently by various parts of the teams…
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Earlier this week I covered how we have been testing the ASK app internally. Today I am going to talk about how we user tested…
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I was very excited by the prospect of user testing in the field when I started working on the Bloomberg Connects project. As a web…
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