As I mentioned in my previous post about mapping our digital landscape, we’re not letting the lack of CRM completely get us down. We have…
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The second evaluation completed by Pratt grad students last semester examined the ways visitors were using ASK. Partially inspired by wanting to know if people were participating…
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In my last post, I posited that although we don’t have a CRM, we are gathering data in the ways we can to help inform…
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One of my personal and professional goals for the Visitor Experience and Engagement department is to make more data-driven decisions. We’ve written A LOT about…
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I will admit, I’m a little embarrassed that it’s been more than a year since our last post. Rest assured, while we may have been…
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For the majority of this project, we have been fixated on use rate. After all, it’s easy to track and is a very clear measurement…
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One of the questions we’ve had since the beginning of the project was if ASK is appropriate for a mounted kiosk of some kind. We…
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Last week we wrapped up our final planned pilot project to help determine the direction for ASK 2.0. Another somewhat obvious solution to the challenge…
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As promised, this week’s post is on our second pilot in search of our direction for ASK 2.0. For the first pilot, we provided devices…
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As I prefaced in my post last week, while ASK has been successful from an engagement standpoint, we are stalled at between 1-2% use rate….
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Radio silence from us usually means we’re up to something and this time is no different. Since our last post in May, we’ve been looking…
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One of the things we learned from ERm’s evaluation was that ASK users really appreciate when the responses to their questions are well timed (i.e….
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Early on in the course of ASK, Shelley and I noticed some really interesting patterns related to where people tended to use the app. While…
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As part of our original messaging with soft launch, we deployed gallery labels advertising the app. This first round included questions that we hoped would…
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If you’ve ever visited the Brooklyn Museum on a Target First Saturday, you know what a special experience we try to provide for our visitors….
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Our entire ASK program has been built upon regular user testing and evaluation, which we’ve always completed ourselves…until now. Since we’ve been trying for over…
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If you’ve been following our blog, you know we spend a great deal of time focusing on getting our ASK app in more people’s hands….
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I know it’s been pretty much radio silence here since my last post about the MUSE Awards, but rest-assured, we have been busy! Over the…
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I’m delighted to share that my suitcase was a little bit heavier on my return trip from the annual meeting of the American Alliance of…
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If you’ve been following our posts lately, you’ve noticed our tech team has been doing some amazing behind-the-scenes work in anticipation of our Android launch…
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Hard to believe that it’s been a full year since we began the initial hiring process for our ASK team. We’ve accomplished so much in…
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We developed ASK based on the premise (determined by over a year’s worth of pilot projects) that our visitors want to talk about art with…
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Knowing what we know about our visitors, we figured pretty early on that we would need to offer face time with staff as part of…
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Perhaps its the nature of an agile project, or just this agile project, but at each stage of ASK Brooklyn Museum we find ourselves facing…
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When we first began thinking about the lobby reconfiguration, the need for flexible and moveable was paramount and all of our discussions with the design…
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Shelley and I like to cast a wide net when looking for inspiration and ideas, often looking outside the museum sector from the customer experience…
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Last month we had the pleasure of introducing the six members of our audience engagement team, the specialists who will be engaging with visitors via…
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As I introduced in a previous post, SITU Studio was brought on board to design a mobile, flexible, and temporary set of furniture components that…
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On the surface, it might seem that our Bloomberg Connects project is all about tech. After all, this particular Bloomberg Philanthropies initiative is specifically for…
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We are excited to announce that the Brooklyn based design firm, SITU Studio, will be working with us to create a new, more friendly and…
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As Shelley mentioned in her previous post, we’ve tweaked our comment kiosks over the past year or so, shifting them to an ask functionality only…
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“Three Simple Truths” from The Agile Samurai by Jonathan Rasmussen: 1. It is impossible to gather all the requirements at the beginning of a project….
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A series of internal meetings got us set on the path for this project, but we wanted to test it with our visitors. To do…
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As Shelley introduced in her last post, we have the very ambitious goal of overhauling our visitor experience through an initiative funded by Bloomberg Philanthropies…
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I’ve been at the Brooklyn Museum for about a year-and-a-half now, which is also as long as I’ve been a resident of our fair borough….
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As you may recall, we kicked-off a visitor study about Connecting Cultures back in May with an updated approach based on a bit of trial-and-error…
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You may recall my previous post, which introduced our two-part visitor study about the Connecting Cultures installation. Well, we are a little better than half-way…
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Over the summer months you may notice an increased number of staff stationed in the museum lobby. One of these staff members may approach you,…
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