As a follow-up to our ASK-guided gallery tours for Frida Kahlo: Appearances Can Be Deceiving and Pride Month, the ASK team has created a new…
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In 2017 we partnered with educational start-up Duolingo and their new digital platform, Tinycards, to produce fun and educational art history flashcard decks. 2 years,…
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“Celebrate Pride Month! Our team of friendly experts guide you on a tour of LGBTQ+ artists and themes throughout the Museum via text message, chatting…
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The second evaluation completed by Pratt grad students last semester examined the ways visitors were using ASK. Partially inspired by wanting to know if people were participating…
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Our exhibition Frida Kahlo: Appearances Can Be Deceiving closed on May 12 and we’re taking a moment to review our ASK engagement for this show….
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In my last post I detailed how I knitted together thematic connections across different collections and what effect in-gallery labels have on object engagement, but…
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While I wanted to learn more about visitors complete interactions through the app, without the ability to systematically dive into chats, I chose to focus…
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I ended my last post with a brief exploration of what people are asking about via ASK. I was particularly interested in going beyond the…
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Our major exhibition for this spring, Frida Kahlo: Appearances Can Be Deceiving, has been very well-attended and well-received so far. It has also posed unique…
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During my first semester as the Pratt Visitor Experience & Engagement fellow I was able to learn a significant amount about ASK user behavior—despite limitations…
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In my last post, I laid out some of the challenges working with the current metrics dashboard and the data exporting process for ASK. Despite…
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As the Pratt Visitor Experience & Engagement Fellow, I was tasked with conducting a deep dive into ASK-related data. There are several research questions that…
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From March through July 2018, the Brooklyn Museum was the home of the multimedia exhibition David Bowie is. It was the twelfth and final stop…
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I will admit, I’m a little embarrassed that it’s been more than a year since our last post. Rest assured, while we may have been…
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For the majority of this project, we have been fixated on use rate. After all, it’s easy to track and is a very clear measurement…
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Sometimes we plan and execute ASK-related projects on a long timeline, but occasionally a project will happen organically and almost take us by surprise. Using…
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Last week we wrapped up our final planned pilot project to help determine the direction for ASK 2.0. Another somewhat obvious solution to the challenge…
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As promised, this week’s post is on our second pilot in search of our direction for ASK 2.0. For the first pilot, we provided devices…
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As I prefaced in my post last week, while ASK has been successful from an engagement standpoint, we are stalled at between 1-2% use rate….
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Radio silence from us usually means we’re up to something and this time is no different. Since our last post in May, we’ve been looking…
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One of the things we learned from ERm’s evaluation was that ASK users really appreciate when the responses to their questions are well timed (i.e….
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Early on in the course of ASK, Shelley and I noticed some really interesting patterns related to where people tended to use the app. While…
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In my last post I wrote about our process for deciding which collection highlights to include in ASK’s new self-guided tour, titled Highlights and Hidden Gems….
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Earlier this week, Sara introduced the topic of ASK’s new collaboration with our Group Tours office and our efforts to shape the content of our…
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Since time immemorial, nerds have been listing things and memorizing them for fun. 2,000 years ago, the Roman writer Pliny the Elder published his Natural…
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In every project there’s always a moment where the timeline starts to shrink. You start to look at your launch date and the to do list (ours is…
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The most passionate debates in our office have centered around how we are using geofencing in our upcoming app to present different information to users dependent upon…
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I’ve just joined the Bloomberg Connects project as the Audience Engagement Lead. I will be heading the team that will be answering inquiries from visitors…
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In previous blog posts we’ve discussed the results of our initial user testing. In this blog post we’ll talk about the process and challenges of getting…
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Earlier this week I covered how we have been testing the ASK app internally. Today I am going to talk about how we user tested…
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I was very excited by the prospect of user testing in the field when I started working on the Bloomberg Connects project. As a web…
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When I started as Web Designer for the museum in January, I assumed I had been hired for a website redesign. Rookie mistake. As you’ve…
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When Apple released iOS7 in 2013 one of the new features introduced was iBeacon. This technology would now enable Apple devices to pick up broadcasting…
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In previous Bloomberg Connects blog posts we’ve described the iterative process of determining how we can engage the visitor, enhancing their museum experience. The ASK app (our…
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“Three Simple Truths” from The Agile Samurai by Jonathan Rasmussen: 1. It is impossible to gather all the requirements at the beginning of a project….
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As Sara mentioned in her previous posts, we’ve been careful in this project to let visitor need pave the way toward an idea. It was…
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A series of internal meetings got us set on the path for this project, but we wanted to test it with our visitors. To do…
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As Shelley introduced in her last post, we have the very ambitious goal of overhauling our visitor experience through an initiative funded by Bloomberg Philanthropies…
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We are incredibly excited that Bloomberg Philanthropies has funded a three-year initiative as part of Bloomberg Connects and it gives us the opportunity to significantly improve…
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In Shelley’s previous post, she announced the installation of QR codes installed in exhibitions that lead visitors to Wikipedia articles for further information. These QR…
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You may remember my blog post a while back, QR in the New Year? In it, I talked about our QR code testing and reported…
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A while back, I reported that we were in the process of a trial period with QR codes. We’ve just taken a look at the…
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I’ve long been a critic of QR Codes. When I look around, I see low adoption rates, technical hurdles for end users and some really…
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